Outreach Playbook

Daily Outbound Message Limit: 15

Period	Initial DMs	Follow-up #1	Final Follow-up	Total Outbound
Days 1–13	7/day	—	—	7/day
Days 14–29	7/day	7/day	—	14/day
Day 30+	7/day	7/day	1/day	15/day

This pipeline ensures every lead is contacted at least twice (initial + first follow-up)
Approximately 15% of high-priority leads receive a third and final follow-up.

Linked:

SM008 - @sweeetmuffinss
SM015 - @heyitsaozora
SM016 - @ivywaiifu
SM017 - @bluddysirena
SM018 - @vampyrebbyy
SM019 - @tattooedbyalisa
SM020 - @gothbabebella
SM021 - @sweetmuffinnss
SM022 - @bellaaalunnaa

Linking Tomorrow:

@muffin.talks
@bellaluuunaa
@skylarxmay
@tattooalisa

13 Initial Outreach Accounts

Once system is fully in place there will be 3,900 Outbound Messages / Month

Week 1

• 455 Initial DMs
• 455 Total DMs

Week 2-4

• 455 Initial DMs
• 455 First Follow-ups
• 910 Total DMs

Month 1

• 1,820 Initial DMs
• 910 First Follow-ups
• 2,730 Total DMs

Month 2+

• 1,820 Initial DMs
• 1,820 First Follow-ups
• 260 Final Follow-ups
• 3,900 Total DMs

Every convo must be logged via the Google Sheet.

Required Fields:

• Instagram Username
• Date Initial DM Sent
• First Follow-up Date
• Final Follow-up Date
• Current Status
• Notes

Statuses:

• Initial Sent
• Follow-up #1 Sent
• Final Follow-up Sent
• Replied
• Interested
• Not Interested
• Signed
• No Response

First Message to a potential lead

1. Hey [name]! This is [model] manager, we came across your page and would love to potentially work together.
2. Hey [name]! I'm [model]'s manager. Your page caught our attention and I wanted to see if you'd be interested in working together.
3. Hi [name]! Hope you're doing well. I'm [model]'s manager and we recently found your page. We'd love to work together if you're open to it.
4. Hi [name]! This is [model]'s manager. We've been checking out your content and wanted to see if you'd be interested in working together.
5. Hey [name]! Just wanted to introduce myself. I'm [model]'s manager. We really liked your page and wanted to see if you'd be open to working together.
6. Hi [name]! I manage [model]'s page and came across your profile today. Thought I'd reach out and see if you'd be interested in working together.
7. Hi [name]! I found your page while browsing today and wanted to reach out. I'm [model]'s manager, would love to work together if you're open to it.
8. Hi [name]! I'm [model]'s manager. I came across your page and wanted to see if you'd be interested in working together.
9. Hi [name]! I'm [model]'s manager. I came across your profile and wanted to see if you'd be open to hearing about a potential opportunity.
10. Hey [name]! Hope you're having a great day. I'm [model]'s manager. I'd love to see if we'd be a good fit to work together.
11. Hi [name]! This is [model]'s manager. Just wanted to quickly reach out and see if you'd be interested in working together.
12. Hey [name]! I'm [model]'s manager. We recently found your page and thought we'd introduce ourselves. If you're open to it, we'd love to work together.

Using these 12 unique DMs I can input the potential leads name to add even more variation among the messages.

Send 7 days after the initial message if no response has been received.

1. Hey! Just wanted to reach back out and see if you're interested
2. Hi! Just following up in case my last message got buried.
3. Hey! Wanted to check back in and see if you'd be interested in working together.
4. Hi! Just circling back to see if this is something you'd be open to.
5. Hey! Thought I'd follow up in case you missed my previous message.
6. Hi! Just wanted to bump this and see if you had any interest.
7. Hey! Checking back in to see if you'd be open to chatting.
8. Hi! Just wanted to follow up and see if you'd be interested in hearing more.
9. Hey! Reaching out one more time in case you didn't see my last message.
10. Hi! Just wanted to see if this might be something you'd be interested in.
11. Hey! Following up to see if you'd be open to working together.
12. Hi! Just wanted to touch base again and see if you'd like to chat.

Send 30 days after the initial message for high-priority leads.

1. Figured I'd reach out one last time. If you're ever interested in chatting about working together, feel free to let me know. Wishing you all the best either way!
2. Just wanted to send one final follow-up. If you'd ever like to explore working together, my DMs are always open. Wishing you nothing but success!
3. Thought I'd check in one last time before I close this out. If you'd ever be interested in working together, I'd love to hear from you. All the best!
4. This will be my last message, I promise! If working together is ever something you'd like to explore, feel free to reach out anytime. Wishing you the best!
5. Just one last follow-up from me. If the timing ever feels right and you'd like to chat, don't hesitate to message me. Take care!
6. I know you're probably busy, so I'll leave you with this last message. If you're ever interested in working together, I'd be happy to chat. Wishing you all the best!
7. Wanted to reach out one final time before I stop bothering you. If you'd ever like to talk about working together, feel free to message me anytime.
8. Just wrapping up with one final message. If you'd ever be open to chatting, I'd love to connect. Wishing you the best!
9. I'll make this my last follow-up. If you're ever interested in hearing more about working together, I'd be happy to chat whenever the timing is right.
10. Just wanted to leave one final message. If you'd ever like to explore a potential opportunity together, feel free to reach out anytime. Wishing you the best!
11. No worries at all if now isn't the right time! Just wanted to send one last follow-up and let you know my DMs are always open if that ever changes.
12. I'll leave you be after this one. If you'd ever like to chat about working together in the future, I'd love to hear from you. Wishing you continued success!

1. Send Initial Message
2. Send Follow-Up Messages
3. Send Final Follow-Up
4. Update Google Sheet
5. Review Replies